Lubbock’s daily newspaper, we like to call it the Daily Nickel, has come out with its endorsements. They are notable but only for their hypocrisy.
The Daily Nickel’s endorsement of former Commissioner Gilbert Flores for county commissioner over incumbent Bubba Sedeno in the Democratic Primary was, in its best light, a blatant act of doublespeak. It also renews questions about how relevant a daily newspaper can be when it is owned by a Georgia media conglomerate and has little or no corporate memory.
The argument for editorial hypocrisy is found in the editorial’s reference to Sedeno’s vote for a raise for commissioners. That vote was 4-1 for the raise and Commissioner Bill McCay, who received the Daily Nickel’s endorsement for Pct. 1 Republican Primary, also voted for the raise.
Flores made the motion for a twenty percent raise.
A further demonstration of the duplicity at work is found in a July 24, 2001 article in the Daily Nickel. There we learn that during his previous tenure on the commissioners court Flores himself made the motion for a larger, twenty percent pay raise. The commissioners approved that raise by a 4-1 vote also. McCay was not on the commissioners court at that time.
One of the underlying reasons for the Daily Nickel’s duplicity is found in its ignorance. Ignorance is a sad accusation to make of a media outlet however the Daily Nickel boasts a lack of any institutional memory of itself or the community it presumes to serve. Two thirds of its editorial board are new transfers to Lubbock. Collectively, editorial board opinions are a vivid demonstration of the absence of any historical context.
This is the same publication that in its December 27, 2015 edition announced on the front page that it would soon feature a new column edited by a former Lubbockite who at the time also appeared on the state’s registered sex offender list. The article no longer appears on the paper’s website yet no retraction can be found.
One assumes that Daily Nickel management, when confronted with public outcry over the outrageous move, backed down and attempted to cover up all trace of the lapse. Had management merely looked up its new columnist in its own archives it would have learned the truth. Ignorance on the front page.
Sedeno refuses to be a token.
But ignorance is not the only reason behind the specious endorsement. Unlike his opponent, Bubba Sedeno refuses to be a token. He didn’t take office to get along with the rest of the commissioners. He has consistently challenged the status quo and boldly represented his district without apology.
The commissioners court has long been run by a Queen Commissioner and her Duke. Those two believe their districts, although equal in population to Sedeno’s, merit better and more attention from taxpayer dollars. For years, while Flores was commissioner and without his objection, those two commissioners ran the county with an iron fist behind a cloak of secrecy that produced questionable expenditures and backdoor raises to favored employees.
Commissioner Sedeno has fought for transparency. Unlike Flores, he’s not satisfied to merely collect a paycheck. But the power establishment at the county and the Daily Nickel abhor a minority who isn’t there to just get along.
The power establishment at the county and the Daily Nickel abhor a minority who isn’t there to just get along.
If Sedeno “erred” past offending the Queen and her Duke, both of whom have the ear of the editorial board, it was in cooperating with any media outlet except the Daily Nickel. The editorial board is punishing Sedeno for not realizing that the Daily Nickel and it’s ever shrinking circulation is the only game in town. Except it isn’t the only game in town and Sedeno made no mistake when he refused to bend his knee to the Queen and her Duke.
Whether on the front page or the editorial page, the Daily Nickel has become the marionette for establishment interests and the politicians who cater to it. That calls in question the legitimacy of every endorsement it makes.