Yeti Coolers Cuts Ties With the NRA, and Rtic Coolers Immediately Proves They’re the Smarter Business

There are bad ideas, and there are really bad ideas. Yeti coolers cutting ties with the NRA is one of the latter.

On Sunday, Yeti decided they would no longer sell their products to the NRA. According to the NRA, Yeti offered no reason why this move happened.

From The NRA Foundation:

“Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why.  They will only say they will no longer sell products to The NRA Foundation.  That certainly isn’t sportsmanlike. In fact, YETI should be ashamed.  They have declined to continue helping America’s young people enjoy outdoor recreational activities.  These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.”

I can’t begin to tell you how bad of a move this is for Yeti, and I’m surprised Yeti didn’t throw the idea — as well as the man or woman who had it — out of the boardroom the moment it was brought up.

Yeti is what’s known as a lifestyle brand. People pay exorbitant amounts of money for their products because having a Yeti cup not only fits in with their lifestyle, but it says something about them. Something along the lines of “I lead a more rugged lifestyle and I need a product that can keep up with me.”

The fact here is that people who buy Yeti products tend to be outdoor types. Hunters, fisherman, sportsman, construction workers, etc. The punchline is that Yeti coolers were primarily bought by people who tend to appreciate a middle American lifestyle, and middle America loves guns.

The punchline to this bad joke of a decision is that by rejecting the NRA, Yeti essentially turned its nose up to the idea of the gun rights the NRA heavily promotes and defends. Many in middle America tend to look at the NRA as a heavily defended wall that keeps the gun control wolves in the hills.

And Yeti, without rhyme or reason, turned its back on it. That’s not going to sit well with Americans.

Gun control is a losing issue for anyone who gets too close to it. Yes, there are those who would be so absurd as to strip all gun rights away from the populace thinking it will solve our problems — you can ask London how well that’s working — but for the most part, America wants to keep its gun rights right where they are. This was Yeti’s customer base.

Keyword “was.” Now it’s probably Rtic Cooler’s, as their marketing team seems to fully understand who their customers are, and what they like. Also, their Twitter banner is just better, but I digress.

In response to Yeti’s decision to toss it and leave it, Rtic pulled up quick to retrieve it and made it a point to let their customers know that they’re not pushing away their values by posting a picture of the 2nd Amendment on their Facebook page.

We’ll keep an eye out on how the sales are affected, but in the meantime, enjoy your new Rtic coolers, everyone.

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GOP Running Against Hillary in 2018

As Trump fans and NeverTrumpers head into the midterms, what can bring them together? The GOP is banking on the power of the Other: Hillary Clinton. Fox News:

Hillary Clinton won’t go away.

So conservatives are giving her a seat at the table.

Clinton is starring in the Republican Party’s 2018 midterm strategy. With no Democrat to attack in the White House for the first time in nearly a decade, Republicans are betting big that the ghost of Clinton will serve them well in 2018.

Even if she avoids the spotlight moving forward, the Republican Party plans to evoke her early and often in key congressional races, particularly in regions Trump won, which feature most of the midterm season’s competitive races.

. . . .

“We’re going to make them own her,” Republican National Committee spokesman Rick Gorka said.

With control of Congress up for grabs this fall, the GOP’s most powerful players are preparing to spend big on plans to feature Clinton as a central villain in attack ads against vulnerable Democrats nationwide.

The power of the Other is one reliable way to make enemies work together. Think about it: what kind of event would it take to get Russia, China, and the U.S. to cooperate? One possibility comes to mind: an invasion of our planet by green, scaly, multi-tentacled Martians with oozing pustules and sixteen roach-like legs.

And if you wanted to elect one of those pus-filled Martian vermin to nationwide office? Simple: present it as a binary choice between the repulsive purulent alien and Hillary Clinton.

I don’t blame the GOP. If you have someone on the other side so bad she can make normal people vote for Donald Trump, why not exploit that forever? Especially when, as the Fox News article notes, she won’t go away. New York Times:

In her first public appearance since James B. Comey, the former F.B.I. director, began his book tour, Hillary Clinton made only a glancing reference to him in a speech on Sunday night and instead focused most of her attacks on President Trump, once again likening him to authoritarians.

Mrs. Clinton gave the Arthur Miller Freedom to Write Lecture at PEN America’s World Voices Festival in New York City. She spoke at length about threats to journalists around the world before turning her attention to domestic matters. She criticized Mr. Trump, not so subtly comparing him to authoritarian leaders who had suppressed journalism in their countries.

“Today, we have a president who seems to reject the role of a free press in our democracy,” she said. “Although obsessed with his own press coverage, he evaluates it based not on whether it provides knowledge or understanding, but solely on whether the daily coverage helps him and hurts his opponents.”

Even correct things sound stupid and wrong coming out of her mouth. If she’s going to keep putting herself in the spotlight, why wouldn’t the GOP take advantage of that, and make her the villain of their story?

It’s better than, say, running on the GOP record of policy successes. (You can picture me rolling my eyes as I type that.)

(They told me if I didn’t vote for Donald Trump, the next President would explode the budget and keep ObamaCare. And they were right!)

Will Trump voters realize that Hillary won’t be in office regardless of whether they vote for some milquetoast GOP backbencher? Sure, some will. But the propaganda will work on others. That’s why they’re using it.

We get the government we deserve. And man, are we undeserving.

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Celebrities Launch New Attack on NRA, Ignore Other Group Profiting from Guns: Hollywood


As our Hollywood celebrity set is revealed to be a growing inconsequential political faction they continue to hector and lecture as if they are socially relevant. Undeterred by the fact their overwhelming support of Hillary Clinton helped contribute to her defeat, the luminary Illuminati continue to offer up their unbidden opinions.

Since the election the famous have led the #Resistance — leading to zero change. They have loudly backed the Women’s March — and their donning of vagina hats has provoked for more laughter than change. Celebrities have blatantly supported the latest surge of gun debate following the Parkland school shooting — and the result has been increased gun sales and membership to the NRA spiking.

This has led to a crowd of celebrities addressing that particular result, all while remaining oblivious how they were the inspiration behind this wave of pro-gun support. The formation of The NoRA Initiative is meant to be a direct salvo against the NRA. By way of introduction this outfit crafted an open letter to NRA President Wayne LaPierre, and it is a marvel of ignorance and misinformation, all delivered in a demeaning and angry tone.

This letter — signed by a lengthy list of actors, performers, and dozens of other deeply important people — wastes no time in being an easily disregarded missive of mirth. It begins by addressing the Columbine High School shooting, and our celebrities fall on their collective faces by sentence Two. “Three of the four guns used in the shooting were legally in the possession of the shooters.”

Uh, no. Sorry, Hollywood gun experts, but the two killers at Columbine — Eric Harris and Dylan Klebold — were below the age to “legally” own their firearms. The guns were purchased by another individual, and despite the claim by NoRA, the straw purchase for underage individuals was illegal.

The letter then mentions the NRA held its convention in Denver weeks later. This is another wild inaccuracy. Rather than marching in behind the tragedy, the convention had long been planned for Denver and following the shooting then President Charlton Heston canceled most of the event activities, save for his legally mandated annual speech. This was done out of respect of the victims. Then NoRA engages in more sophistry.

It offers up a quote from LaPierre delivered in 1999: “You insisted that your organization believes in ‘absolutely gun free’ schools. You lied.” This is a very selectively-pulled quote, absent full context. What LaPierre referenced was preventing students from bringing guns into a school campus, and he noted the lax enforcement contributing to the problem. It is telling that groups like NoRA, and Everytown run just three words, as they feel the need to truncate his full quote. This is LaPierre’s full comment, as he continued:

Of the 6,000 young people the president acknowledges were caught with a gun at school during the past two years, we believe all of them should have been prosecuted. But the truth is only five were prosecuted in 1997. And just eight were prosecuted in 1988. That’s not zero tolerance.

The letter later states the NRA fights for Stand Your Ground Laws that, as they wrongfully claim, “allowed Trayvon Martin’s killer to go free.” This is patently a lie. SYG was not invoked by George Zimmerman’s defense team. It’s notable however this crowd feels that anyone defending themself from an attack is considered unseemly.

But let’s look at the overriding claims being made by this group of entertainment dignitaries. When it comes to the NRA they routinely charge numerous social effrontery:

  • The NRA promotes gun use
  • The NRA profits from guns
  • The NRA fetishizes and glorifies gun violence

Now, as a visual aid to put the stance of the notable members from the list into perspective, look at how dedicated to the anti-gun cause they appear to be professionally.


Alec Baldwin


Don Cheadle


Jennifer Esposito

John Favreau


Nathon Fillion


Piper Perabo


Patton Oswalt


Alyssa Milano


Julianne Moore


Debra Messing

Ashley Judd


Sure, it could be considered brevity to merely show some notables brandishing weapons. But this is more than merely illustrating hypocrisy. Consider the charges being made by this group, then look over their profession in the same light.

Please explain, how can an industry that features and promotes content with weaponry turn around and accuse a Constitutional organization of being evil — for promoting weaponry? How can studios demonize the NRA as profiting off of violence, while studios reap profits from ticket sales to movies displaying gun violence on screen? How do they demean a group claiming they are fetishizing guns, when some Hollywood films are so laden with lead delivery they get described as “gun porn”???

Hollywood loves guns. They feature guns with such fanaticism as to be considered unhealthy, according to their own accusations. If they expect anyone to take their claim to desire an end to gun violence in this country seriously they should begin with their own industry.

This will never happen, however. As they lecture that anyone profiting from guns is inherently evil, they cannot cut off their own gun profit stream. Celebrities are perfectly entitled to have armed security usher them to movie sets because they need to make it on time and make millions firing their weapons.

You and I meanwhile are considered vile for buying into the very message that they display with wanton glee on screens across the country.

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The Lies the Left Tells Us – and Themselves

“They were never going to let me be president.”

This was 2016 Democrat nominee Hillary Clinton’s delusional reaction to the less her awful, dishonest, and-yet-entitled campaign falling short of the mark.

Clinton was absolutely sure she would win. In no small part because the media – Clinton’s combo steno pool and cheerleading team – promised her and everyone else she would win.

Who is Clinton’s “they?” Perhaps her deluded “vast right wing conspiracy.” Who knows. It is a fool’s errand to try to rationally analyze the irrational.

Ayn Rand and Robert Louis Stevenson offer a quote combination that best assesses the Left’s post-election reaction.

Ayn Rand: “One can ignore reality, but one cannot ignore the consequences of ignoring reality.”

Robert Louis Stevenson: “Sooner or later everyone sits down to a banquet of consequences.”

For the Left on Election Night – dinner was served.

Seton Motley | Red State |

Their immediate reaction – was to concoct yet another giant lie.

That Russia’s Vladimir Putin would ignore Clinton’s trading one-quarter of our nation’s uranium for Clinton Foundation millions and huge Bill speaking fees – and nine million other Left acquiescent examples – and somehow bizarrely decide that Republican Donald Trump was the better bet.

And somehow collude with Trump to rig the elections. Never defined is “collusion” – or “rig.” Or anything else remotely tethering this fantasy to Reality. This is the Left responding to delusion – with delusion.

Born was the utterly corrupt Robert Mueller independent counsel investigation. To look into a situation any third-rate district attorney would throw out of his office for lack of evidence.

More than a year later – there remains zero evidence of Trump-Russia collusion. Yet the Mueller Delusion Express shambles on.

Cameron Crowe: “Desperation – it’s the world’s worst cologne.”

The Left – losing entirely on one legal front – decides to open another.

Democrats Sue Russia, WikiLeaks And Trump Campaign Over Election ‘Conspiracy’

Pee-yew. That desperation is a most unpleasant scent.

The Left does this all the time – about all things.

Democrat Nancy Pelosi: “Eighty-six million middle-class families will see a tax increase while (Republicans) advertise (the tax cut) as a middle-class bill.”

When that turned out to be a lie….

Nancy Pelosi Calls Tax Cuts For Everyday Americans ‘Crumbs’

Again, the Left pulls this garbage…all the time. About all things.

When the Trump Administration’s Federal Communications Commission (FCC) rightly, reasonably decided to undo the Barack Obama Administration’s huge 2015 Internet power grab – executed under the false flag of “Net Neutrality” – the Left went delusional-ly nuts.

The FCC’s Abandonment of Network Neutrality Will End the Internet as We Know It

Ummm….no, it won’t. The Internet began in the mid-1990s – and subsequently rocketed into all-encompassing amazingness – without any such regulations imposed.

In fact, the Obama regulatory grab was only in place for less than a year. What Trump’s FCC did – was restore the Internet as we have known it for more than two decades.

The Internet without Net Neutrality Isn’t Really the Internet

Again: 20+ years without Net Neutrality regs – about 1 year with. The Internet without Net Neutrality is the overwhelming rule – not the ever-so-fleeting exception.

Goodbye, Net Neutrality—(FCC Chairman) Ajit Pai’s FCC Votes to Allow Blocking and Throttling

Another scary sounding lie. In more than two decades, the examples of blocking and throttling can be counted on one hand – and were nigh totally justified under the circumstances in which they took place.

Trump’s FCC Kills Net Neutrality, Opening Internet ‘Fast Lanes’ to ISPs

Yet another scary sounding lie. “Fast lanes” – is an intentional misrepresentation of what is actually paid prioritization:

“(T)he examples of private sector ‘paid prioritization’ ‘fast lanes’ – are nigh endless. Let’s examine just one.

“When you send a letter or package – are you limited to one delivery speed? Of course not.

“To chose but one private sector provider at random:

“UPS offers seven different delivery options: UPS Next Day Air Early, UPS Next Day Air, UPS Next Day Air Saver, UPS 2nd Day Air A.M., UPS 2nd Day Air, UPS 3 Day Select and UPS Ground.

“Heck, the government post office offers five different delivery options – right there on its government website.

“These are all variations of ‘paid prioritization’ ‘fast lanes.’ And no one is demanding the government ban them – because anyone who would do so would look titanically stupid.”

But the Left is demanding a ban on the Internet – because it turns out they don’t mind looking titanically stupid after all:

“(T)he Left wants to have the government…ban ‘paid prioritization’ ‘fast lanes’ on the Internet.

“But again – only for ISPs. For the Big Tech companies, Internet “paid prioritization” “fast lines” – are just fine.

“In fact, there are hundreds of thousands (millions?) of them – and they have for years and years been an intrinsic part of the World Wide Web.

“Behold the Content Delivery Network (CDN): ‘(A) geographically distributed network of proxy servers and their data centers. The goal is to distribute service spatially relative to end-users to provide high availability and high performance….

“‘CDNs are a layer in the internet ecosystem. Content owners such as media companies and e-commerce vendors pay CDN operators to deliver their content to their end users. In turn, a CDN pays ISPs, carriers, and network operators for hosting its servers in their data centers.”

Get all the facets of this particular Leftist lie?

“Fast lanes” – aren’t actually fast lanes. And they are nothing new. They have nigh always been intrinsically woven into the Internet fabric.

And the Left only wants to ban the practice for their political enemies – while allowing their political cronies to continue to build and use them unabated. Enjoy some cronyism with your delusion.

The Left lied – telling us the Internet was being murdered by Trump’s December FCC vote. But we woke up the next day – and the Internet was just fine. And has been every day since.

Well, the FCC vote didn’t mean the deregulation was actually in place. Because the Left was lying to us.

So now, today, the deregulation actually goes into effect.

Net Neutrality Is Officially Dead. Now What?

The exact same thing that happens every time the Left lies to us – and themselves.

We here in Reality see things the Left said would get worse – get better.

And the Left devolves even further into its navel-gazing, angry, delusional despair.

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Anti-Gun Nuts Go Full Coward Over Former NFL Star’s Innocent, Posed Father-Daughter Photo

The anti-gun left embraces the idea of being cowardly. They revel in it. The anti-gun left wallows in cowardice.

I know, now you’re offended. How dare I? And what the hell am I even talking about?

Look, it’s not to say that a person who refuses to own a gun is a coward, or even that it is cowardly to be anti-gun. It instead means what it says, which is that the anti-gun left embraces being cowardly. They indulge in it.

Before you run off to prove me right on Twitter, at least me explain what I’m saying.

It is frequently the case in life, and particularly so online, that in opposition to something or support of it, people will take up certain rhetorical standards to represent their cause, or that they think help sell it. Likewise, people have a deeply ingrained tendency to revel in the satisfaction one gets from taking something to its extreme, particularly in the face of opposition.

To put it more succinctly, people have a tendency to want to the most thing of whatever thing they’re part of. If one is a Patriot’s fan, one strives to be the most Patriot’s fannest fan of all fans. A geek to be the Platonic geek ideal. Even when the most of something means the worst version of that thing.

I am sure you can think of political movements in this country today where that tendency is regularly on display.

In the case of the anti-gun left, the refrain that guns are inherently dangerous in and of themselves, that they exist as an entity of evil notwithstanding the nature of their possessor, is incredibly pervasive.

I’m sure somewhere in the recesses there is dimly a recognition that this absurd anthropomorphizing of an inanimate object is an extreme overreaction or affected political pose, but only very dimly. In practice, the embrace gets only more extreme and cartoonish as time goes on and peer-feedback remains positive.

So it is that we see irrational reactions to perfectly innocuous behavior. A woman poses for a photo with a handgun safely tucked away, not brandished, and it becomes a national news story as people melt down over it.

An actress (who plays a law enforcement officer) poses with a gun and it becomes a national “shame” moment as people melt down.

A Senator supports the Second Amendment and is called a mass murderer on a CNN townhall.

And now people are melting down over this:

Former NFL kicker and current CBS sportscaster Jay Feely posted this on Twitter.

This is an utterly recognizable trope, a long-standing, exaggerated joke about the protectiveness of daughter by father. The kids, in on the joke, smile. The gun, pointed down and held at arm’s length, to make it more subtle and maybe delay your chuckle when first seeing the picture. Nicely done. Cute, even.


A sampling:

The only surprise in this inane pseudo-feminist take is she didn’t use the hippest word in the English language right now, “agency.”


Look I could post these all day, (be patient, I’m getting to the coward bit.), but I’m sure some of you are gnashing at the bit to dismiss tweets as irrelevant. It’s a pretty nonsense argument on its face, especially if it comes from the left. Obviously they think tweets matter a great deal as you can see if you’ve ever read the replies to a Trump tweet or heard the threats of lawsuits over being blocked by him. And national movements that are recognized on lists of the most influential leaders survive largely on Twitter buzz.

Our natural Luddite inclinations aside, the tweets obviously do matter, both as a barometer and a form of mass communication. More so than the inherent noteworthiness is the fact that, thanks to the replies, this photo in turn becomes a national story.

USA Today has it. Deadspin spins it. WaPo runs it.

The story travels. And as it travels, and people see the reactions, they feed off of them. The people who defend him defend the most. The people “offended” by him are offended the most. The anti-gun left, which must see a gun as a force of evil irrespective of the nature of him to whom it belongs, whose argument against that object is inherently one of extremes, who establish the emotional appeal of their entire movement on the singular basis of fearing that object, must become the most afraid.

Thus, the coward.

There are many examples, but this one you’re about to see is absolutely pristine in its wantonly guttural primal scream qualities, and fantastically compact in its journey from offended to afraid to preposterously overblown reaction. A true gem of the art form.


So, again, the phenomenon of embracing the most absurd caricature of oneself is neither new nor unique to the anti-gun left, but in their case it is particularly striking because of the dark and stupid place it takes them. Being the most Patrioty Patriots fan may be extreme, but it’s not craven. The race to be the most insanely unsettled flower in the garden is objectively more galling and less appealing than almost any other extreme self-caricature. (Relax, I said almost).

Here is a story, because I don’t think I’ve belabored the point enough. I used to work with a guy here in North Carolina who was pretty … rural. I don’t want to dwell too much on the visuals here, but he was from a place called “Booger Swamp” so you get the picture. One afternoon he earnestly tried to convince us that he didn’t know the alphabet. Had never learned it. “I can read I just don’t know the alphabet,” he kept saying. It was a point of pride for him, you see. He was calling himself “Deplorable”, embracing the worst aspect of the stereotype. Not in defiance, either. In self-indulgence. He wanted to be that stereotype.

I have thousands of examples I could give you along these lines. And in reply to Feely we see the same thing. They want to be terrified of that inanimate object held without menace or malice in Feely’s hand.

It does not matter that he has no ill-will, that it is not only a readily apparent joke based on the visible elements of the photo, but it’s a well-known joke that’s as old as dirt and has been recreated literally thousands of times by fathers everywhere. They know that. They can read. They just want you to think they don’t know the alphabet.

They don’t have any actual fear of Feely shooting a kid. If they did, what kind of monsters would they be simply whimpering about it on Twitter for attention instead of intervening on behalf of those poor kids? Complicit monsters.

“Oh my God he’s threatening to murder a child and holding his daughter against her will like a piece of property. Anyhoo, The Voice is on so I gotta run.” What kind of person is that?

But of course, that’s not what’s happening here. As with most cases of the Twitter mob taking offense, they aren’t actually offended. They’ve merely spotted an opportunity to take offense. To act offended. To embrace the coward.

They’re the online version of sending a child home from school because he bit his sandwich in the shape of a gun.

It’s a shame what we’ve come to. Social media does amplify some of our worst impulses, but they are still our impulse. Our crappy, stupid humanity. And we should try to overcome it.

Be better than a coward. Admit you know the alphabet. Don’t perform the “I’m offended” circus show just because you can. Don’t wallow.

Your first test is to read this and then not whine on Twitter about being called a coward. I expect most of you will fail. Until that changes, expect the polarized atmosphere you sometimes pretend to lament to continue uninterrupted, and resolution for the actual problems society faces to remain unsolved, unresolved and, for the most part, not even rationally or honestly discussed.

Feely, by the way, eventually apologized for taking a humorous photo with his daughter.

What a shame that they shamed him.

As a species, we are being the most worst we can be. The most. The worst. Us.

Oh yeah, also Shania Twain. I almost forgot. Same deal.

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